As part of our five-year strategy in the Americas, we see significant room for growth across all brands and have identified key target markets where we plan to be very aggressive with our Radisson Blu and Radisson RED brands, particularly in the U.S. We plan to tighten the consistency and quality of our core Radisson brand hotels, while introducing a refreshed visual identity, product design and guest experiences.
We aim to accelerate the transformation of our Country Inn & Suites by Radisson hotels to our Generation 4 product, which has been well received by our Generation 4 owners and has resulted in improved NPS scores from our customers. Also based on our European prototype, we see Park Inn by Radisson as a fresh and exciting brand in the Americas, delivering friendly service with surprising feel-good extras, that appeals to both business and leisure travelers.
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