Carlson Rezidor offers proprietary, comprehensive and turn-key loyalty programs designed to help hotels increase revenue and successfully compete in the hospitality industry.

Club CarlsonSM Reward Program

As a Carlson Rezidor Hotel Group franchisee or owner, Club Carlson offers you a way to encourage repeat business and drive more revenue by rewarding your guests with free nights and exclusive benefits. Launched in 2011, Club Carlson now boasts more than 13 million global members. The program was also recently ranked among the "Top Three Hotel Rewards Programs" by U.S. News and World Report.

Program results show:

  • Members tend to stay and spend twice as much at hotels as non-members
  • Members are more than three times more loyal than non-members
  • Membership has increased by 1 million members, year-over-year for the last three years.

As a potential franchisee, you can expect a commitment from Club Carlson to increase your guest’s loyalty to your hotel with rich promotions and valuable partnership offers. Additional revenue can be driven through Club Carlson for Business and Club Carlson for Planners, each of which offer members benefits and rewards for rooms and services booked at your hotel.

Look To BookSM

Look To Book is the global rewards program for travel agents from Carlson Rezidor Hotel Group. For over 20 years, Look To Book has been highly regarded as one of the industry’s premier incentive programs, due to patented technology that allows real-time messaging to travel agents in the Global Distribution System (GDS) booking tool.

Travel agent members earn 10 points per USD 1 for consumed bookings at our hotels worldwide. The points can be redeemed for great rewards such as Prepaid Cards, free hotel nights and airline miles.

Look To Book provides a turn-key booking incentive for Carlson Rezidor hotels and acts as a powerful differentiator, helping them stand out from the crowd of hotels listed in the GDS. Look To Book also actively markets our brands to travel agents with special promotions via member email, program web site and social media.