Singapore - November 2, 2020
Radisson Hotels South Asia launches ‘Meetha’ - a medley of special treats curated to add sweetness to festivities, celebrations and auspicious new beginnings. With this initiative, the Group aims to capture a sizeable share of the branded mithai (sweets) industry in India which is estimated to be worth one lakh crore, growing at 25 percent per annum.
Meetha is being rolled out at selective hotels across Delhi NCR and will subsequently be expanded to Mumbai, Bengaluru, Hyderabad and Pune.
“Developed and conceptualized by Chef Rakesh Sethi and his exceptional team of experts, Meetha is deeply rooted in Indian traditions and aims to connect with the discerning guests of today. This is a key initiative under our food and beverage portfolio, aimed at building deeper brand connect and incremental revenues,” said Zubin Saxena, Managing Director and Vice President Operations, South Asia, Radisson Hotel Group.
Available in two packing ranges – premium pack and the classic pack, Meetha comes in a variety of colour variants and sizes which make for perfect gifts for family and friends or for personal indulgence at home. Guests can choose a premium pack in either Metallic Gold, Richmond Red or Off-white colour variants with 12, 16 or 25 pieces of sweets. The classic pack of sweets is available in one-kilogram packs in Navy Blue and Richmond Red colour variants.
The delectable menu includes most popular sweets from across the country such as Kaju Katli, Coconut Laddoo, Anjeer Roll, Pinni, Besan Laddoo, Chocolate Burfi, Kesar Peda and many more. The special menu is priced at an attractive range of INR 695 to INR 1195 for the premium range and INR 995 and INR 1495 for classic range (taxes and delivery charges extra) depending on the selection.
Meetha is prepared and packaged in accordance with the highest standards of health and hygiene to ensure its freshness and most importantly, the safety of guests. All packs are made to order. Guests can call on 97111 64878 or 84485 93925 to place their orders or schedule home delivery through the EazyDiner app.
Sumika Rajput, Associate Director, PR, Communications and Brands, South Asia
Aashima Grover, Weber Shandwick
Agrover@webershandwick.com | M: +91-9873370657
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