Singapore - October 22, 2018
Working in collaboration with SOS Children’s Villages International, Radisson Hotel Group™ will be launching a new charitable initiative, ‘Make a Difference’, from 22 October to 31 March 2019. During this period, for every night booked under this campaign* in a participating hotel in Asia Pacific, Radisson Hotel Group will donate US$1 directly to SOS Children’s Villages, helping fund the education of underprivileged children across the region.
In addition, guests can enjoy 15% off Best Available Rates on select room categories. Radisson Rewards™ members will also be presented with an additional 5% off and earn 1,000 Bonus Points for each stay.
Katerina Giannouka, President, Asia Pacific, Radisson Hotel Group said, “We are delighted to collaborate with SOS Children’s Villages on the ‘Make a Difference’ campaign. We care passionately about people within and beyond the walls of our hotels. This campaign demonstrates our commitment to building a better and brighter future for underprivileged children through education. We also provide them an opportunity of working with Radisson Hotel Group upon completion of their studies.”
“We are happy to support SOS Children’s Villages as part of our company’s Responsible Business efforts. This project will enable our guests to contribute to society and various communities in Asia Pacific,” added Saurabh Prakash, Vice President, Commercial, Asia Pacific, Radisson Hotel Group.
SOS Children’s Villages International is an independent, non-governmental, nonprofit international development organization working to meet the needs and protect children's interests and rights around the world. Founded in 1949 by Austrian philanthropist, Hermann Gmeiner, SOS Children’s Villages International works with communities, partners and states to ensure that the rights of all children, in every society, are fulfilled.
With a vision that every child belongs to a family and grows up with love, respect and security, the mission of SOS Children’s Villages International is to build families for children in need, to help them shape their own futures and to share in the development of their communities. Each donation from Radisson Hotel Group will sponsor a child’s education, providing a future for them. This includes offering the children a potential job at one of Radisson Hotel Group’s properties upon completion of their education.
Sharing similar core values of courage, trust, commitment and accountability to Radisson Hotel Group, this heartwarming initiative strengthens the strong partnership between Radisson Hotel Group and SOS Children’s Villages International. Leveraging ‘Every Moment Matters’, Radisson Hotel Group’s signature service philosophy, the ‘Make a Difference’ campaign aims to drive awareness of the charity’s good cause and improve children’s lives and ambitions for a bright future.
*Terms and conditions of the ‘Make a Difference’ campaign can be found at www.radissonhotels.com/rewards/APACSOS .
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Eunice Tan, Director, PR, Communications and Brands, Asia Pacific
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Jimmy Pu, Manager, PR, Communications and Brands, China
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Sumika Rajput, Senior Manager, PR, Communications and Brands, South Asia
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ABOUT RADISSON HOTEL GROUP
Radisson Hotel Group™ is one of the world's largest hotel groups with eight distinctive hotel brands, more than 1,400 hotels in operation and under development around the world. Radisson Hotel Group portfolio includes Radisson Collection™, Radisson Blu®, Radisson®, Radisson RED®, Park Plaza®, Park Inn® by Radisson, Country Inn & Suites® by Radisson and prizeotel.
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ABOUT SOS CHILDREN’S VILLAGES INTERNATIONAL
SOS Children’s Village was founded by Hermann Gmeiner in 1949 in Imst, Austria. He was committed to helping children in need – children who had lost their homes, their security and their families as a result of the Second World War. With the support of many donors and co-workers, the organization has grown to help children all over the world. The charity takes action for children as an independent nongovernmental social development organization. They respect varying religions and cultures, and work in countries and communities where their mission can contribute to development. They work in the spirit of the United Nations Convention on the Rights of the Child and promote these rights around the world.
For more information, visit www.sos-childrensvillages.org/Download PDF